Advertisements Are Here to Stay

Everyone knows what advertisements are, though not every person necessarily recognizes every one they see as such. Advertisements are messages primarily intended to drive sales of products or services. However, they also serve purposes other than eliciting a direct consumer response of this sort. They are also used to create and enhance brand identity and foster customer loyalty.

They may use any and every type of media including print (newspapers, magazines and through subtle product placements, even books), broadcast media like radio and television, outdoor media (billboards, signs and so on), the web and other new media. They show up even in video games, movie trailers (and in films through product placement, something also a regular practice on television). With so many media possibilities, consumers are sometimes exposed to adverts without even knowing it!

Advertising has been with us for millennia; for almost as long as people have been engaging in commerce, merchants have been using various means to promote sales of their products and services. Of course, advertisements have changed a lot since their beginning, but their purpose has been a constant.

The first known ads date back to ancient Egypt; the practice of promoting one’s wares quickly spread, with merchants in Egypt, Greece and other contemporary civilizations using papyrus to create posters. The ancient Romans invented political advertising with rock paintings used to urge voters to back a particular candidate. Print rapidly became the advertising media of choice, something which stayed the same until the 1920’s when advertisements entered the modern era with the advent of commercial radio.

Television arrived shortly after, almost immediately becoming a venue for advertisements as well as programming. Until the internet began to be common in households, TV, radio and print media were the primary media used by advertisers.

The World Wide Web revolutionized advertising by providing a new, interactive medium. It wasn’t until the mid  1990s that web based advertisements became commonplace; before this time, too few households online for advertisers to become aware of its potential to reach their target markets (though there had been some limited use of the web for business to business advertising). Online advertising continued to grow until by 2000, the popularity of e-commerce and the sheer number of people on the web made it possible for businesses to avoid using online advertisements only at their peril.

Online advertisements are big business, threatening to overshadow older advertising media and are a large and growing part of the marketing strategies of companies of every size and in every industry. Google, Yahoo and the  other major search engines now earn billions of dollars from online advertisements every year.

The web is a versatile way to reach consumers; other than text and images, the interactive multimedia capabilities of the internet help advertisers connect with their target markets in new and exciting ways. While online ads already have a lot to offer, the internet is still a growing medium and the technologies used to deliver advertising online are certain to become more sophisticated over time.

Placing advertisements in video games are the latest development in the field. Delivering the same multimedia  strategies of online advertising via video games, advertisers are aiming for market share amongst the enormous and growing video gaming demographic. Advertisements have been worked seamlessly into gaming and this is certain to be a growth industry going forward.

Media technologies change; but the purpose and the message of advertisements don’t. As long as there are goods and services to sell, companies will continue to go where their customers are. From print to video games and everything in between: radio advertising, TV advertising, outdoor advertising and types of advertising media not yet developed, advertisements are here to stay.



Why Satellite TV Is So Much Better Than Cable TV

There are countless advertising campaigns going on comparing satellite TV to cable TV, and a lot of information (most of it slanted to one side or the other) is flowing out there. We’re here to set the record straight, and go point by point on the relative merits of each so that you can make an informed and intelligent decision about which one is best for you.

Installation Cost

The installation costs of satellite TV versus cable TV are about the same; in other words, in most cases you can find a deal where the installation is free. Both will install the service to multiple rooms in your house and both have approximately the same amount of wait time to schedule an installation appointment, generally a couple of days. So on this particular point, it is a tie.

Available Coverage Area

With cable, you have to be in a neighborhood where cable runs out to – in urban areas, this isn’t that difficult to find, but as you get farther away from the cities, it’s less likely that you will have cable TV services available. For satellite reception, you need a clear view of the southern sky. However, there is a dish to install; if you’re in an apartment that doesn’t face south, or where the landlord won’t let you mount a dish, you have no alternatives. More apartment owners are coming around on this, however, and quite a few will now have their maintenance people help with the install.

On the point of available coverage area, satellite TV wins by a large margin today.

Programming Choices

This is where satellite TV wins hands down. Unlike cable, where you have to buy packages of channels you don’t want to get the channels you do want, satellite TV allows you to buy the channels you want with no packaging. Plus, both of the major satellite providers have switched to full digital signals, and offer HD broadcasts at no additional charge. Compare this to digital cable, where you’re often paying twice as much to get four to eight channels in HD, as opposed to satellite TV where every movie channel, every sports channel, and even a lot of the “basic cable” networks are all coming in with full HD (High Definition).

On top of that, satellite TV lets you get full access to every feed – if your schedule doesn’t let you catch your favorite program, odds are between the east coast and west coast feeds, you can find something you like; you’ll also find that there isn’t just one HBO channel when you select it off the menu, there are three or four variations to work from, depending on the service.

So in terms of programming choices and the price for those choices, satellite TV wins the vote by a very large margin.

Extras

Satellite TV is, depending on your market, about the same monthly price as cable with a movie plan of some sort; it’s usually cheaper than digital cable. For that price, you get a lot of choices cable doesn’t offer, like a set top box with a DVR (Digital Video Recorder) built in, the ability to get Sirius and XM radio broadcasts as part of the package, and a vastly wider array of sports packages like the NFL network, and the NFL ticket game plan.

Final Score

The choice is obvious – satellite TV wins over cable TV, and it is not even a close contest. When you are looking for the best value in home entertainment video broadcasts, including a free DVR and HD broadcasts on more channels with a much larger channel selection, satellite TV is clearly the way to go.



Direct TV NFL Sunday Ticket

Did you ever have a friend who was a perfectly nice, normal guy most of the time and then as football season approached turned into this in-your-face obnoxious football-loving freak?

I do.

Don’t get me wrong, even though baseball is really my thing, I like football as much as the next guy, as long as the next guy isn’t Alan. He and I have been friends since high school and ever since I’ve known him he’s been a huge football fan…no, wait; make that a huge football junkie.

He can’t seem to get enough. He’s a walking encyclopedia of football trivia and loves to share his knowledge, whether you want it or not.

So I was more than a little surprised to learn that Alan, of all people, still didn’t have the Direct TV NFL Sunday Ticket!

When I asked him why, the poor guy actually looked embarrassed. He said he’d seen where it was over $200 to sign up and he didn’t think he could afford it.

So he spent a lot of hours on several different occasions trying to find a good deal online, but every time he’d go back to a site he liked, he never could find the same offer he’d seen before.

I would’ve been inclined to think it was just Alan – that he’d been hit one time too many as a linebacker back in high school, but I knew exactly what he was talking about.

I’d been there myself a few months earlier. If I hadn’t found one site in particular that keeps track of all the best deals not only on the Direct TV NFL Sunday Ticket, but also on other satellite deals, including Dish Network, I’d probably still be searching.

You don’t have to take my word for it. I listed it down at the bottom of this article so you can see for yourself.

I explained to him what I had learned. First of all, you don’t have to pay the total all at once, Direct TV will let you spread your payments out over several months.

I actually did the math, and with all that they offer, you’re getting a steal. The package actually works out to about a buck a game!

No where else can you get up to 14 games each week and have them automatically download to your DVR on Mondays. You can also track the performance of your favorite player, see real-time scores and stats, and hear play strategies straight from the coaches’ mouths.

But here’s what makes finding the best deals so difficult to do.

There are literally hundreds of thousands of websites to slog through, most of them poorly designed or full of graphics so obnoxious they make it hard to find what you’re looking for.

Some of them won’t even be in existence the next time you look for them. And the so-called ‘deals’ they offer seem to change almost daily. That’s why I think you’ll be impressed if you click on the links at the end of this story. Those guys stay right on top of the latest and greatest offers from Direct TV, which of course includes the NFL Sunday Ticket.

I’m happy to report that Alan finally got his Sunday Ticket and he claims he has me to thank for it.

I’ve giving you the same advice I gave Alan, so now you can get the Direct TV NFL Sunday Ticket and know you’re getting the best deal.

Go to the websites listed below. Get the facts. Get the most current offers available. Get your own Sunday Ticket. You know you want it. You deserve it. Just do it. You can thank me later.



PC TV – How To Watch Free Online TV In Your Computer

Broadcast TV is a wireless system for delivering television programming directly to a viewer’s house. The range of broadcast TV is very limited ( since the radio waves travel only in straight line and the earths surface is curved, radio signal cannot be sent for more than 50 kilometers) and more over they need big antennas to send out the signals in the form of radio waves. Because of the disadvantages of the broadcast TV such the line of sight and the distortion problems people moved on to Satellite TV.

In case of Satellite TV the signals are not sent directly from TV stations to home. Instead the signal from the TV stations are sent to a satellite and user collects these signals from the satellite with the help of a specially designed antenna called dish antenna. In olden days the dish receivers are big and costly but nowadays the dish size has decreased to a very great extent and hence the cost.

But satellite TV has certain disadvantages. They will not receive any signals during high stormy or rainy conditions. Moreover, you need to purchase special dish antenna in order to receive the signals and the major disadvantage is that you need to pay monthly subscription charges. Hence people moved to a new technology called satellite tv for pc.

Satellite TV for PC uses digital communication. For viewers, digital TV can offer improved picture and sound, and potentially more programming options. Televised information can be sent more efficiently in digital form. Sending TV content digitally will leave more of the broadcast spectrum free for new uses once the transition is complete. In very basic technical terms, digital broadcasts are encoded streams of zeros and ones-the same binary language used by computers. The digitized signal is sent over the airwaves to be received by your TV via a satellite. The major difference is that you don’t need a separate antenna for receiving the signal and hence no monthly subscription charges. Yes, its absolutely free of cost to watch TV throughout your lifetime .

Usually the signals are received at one place and transmitted over the internet so than anyone can watch TV without dish antenna at their respective places. But the only requirement is a software which is capable of decoding the incoming signals is needed to watch TV in your PC. They are also capable of compressing the data received and hence satellite TV for PC can be seen with the help of normal internet connection and high speed broadband is not necessary.

Using this Satellite TV for PC software you can watch live TV without any ads for free. Using this software you can watch over 3000 channels for free. No extra hardware or TV card is required to watch TV using this softwares. It Works anywhere in the world and channels are available from over 78 countries. They cover almost all categories and all major channels around the world fall under this category. You can save over $90.00 a month for Cable or Satellite TV services.



Is Satellite TV Better than Cable?

As the war in video entertainment continues, one thing is for sure: satellite television is here to stay.

When the satellite distributors first began marketing to consumers, the cable industry didn’t give their new opponent much thought. Dishes were expensive, they were bulky and their program offerings weren’t all that impressive. Cable on the other hand had been around for more than a decade and offered a familiar and reliable solution to home entertainment.

But oh how things have changed.

The satellite industry quickly replaced those bulky dishes with sleeker, smaller systems that could be mounted just about anywhere. Prices dropped, programming grew and pretty soon, switching from cable to satellite TV wasn’t such a far-fetched idea after all.

Today, the Satellite TV industry and providers, such as Dish Network, enjoy a steady and continued growth in subscribers and services, gradually closing the gap in video entertainment market share. Where the cable industry has reported an annual growth between 10 to 15 percent, top satellite companies, such as Direct TV, boast a market share increase of just under 30% according to a study from The Media Audit.

So is satellite and providers such as Dish Network really better than cable?

Satellite TV customers seem to think so. Studies show that satellite customers pay an average of $10 less per month than their cable counterparts. Satellite programming is also all-digital, meaning the reception and picture quality is much better than that of traditional analog cable. Cable subscribers do have the option of upgrading to digital but this incurs an additional monthly cost and doesn’t guarantee all the channels will be included in the upgrade. And, with the healthy dose of competition in the satellite industry, consumers can be assured of continued competitive pricing. Your cable provider doesn’t have any competition. Do you suppose that affects your rate increases?

Satellite TV subscribers also tout a higher satisfaction rating with customer service issues, one of the primary reasons cited for making the move from cable.



Key Features of High Quality TV Stands

When setting up the main entertainment system in a home, it’s important to take a number of factors into account. For example, will the room serve more as a meeting place for the guys on game night, or a quiet spot for the family to watch movies together? Each of these choices will lead the homeowner down different paths. The same goes for the key components of the room: the couches, the stereo, the television, and the stands that house the electronic equipment. Each can have a dramatic effect on a room and should be considered as an integral part of the decision-making process.

Therefore, it would be unwise to overlook one of these elements as a home’s design is being completed. While style and space will influence many decisions, there are some features which any quality product will have. With flat screen television sets, quality of picture and flexibility of the actual component will always rule. With stereo equipment, the clarity of sound and size of the device are essential. TV stands are no different. There is no use settling on a TV stand for the home unless it has the features of a high quality product. Look for these six key factors.

1. Durability. The good news about television sets – and most electronic equipment in general – is they are getting lighter by the year. Therefore, while setting up the main console of an entertainment room, one does not have to worry much about stands being able to support future televisions and media players you may buy, should it be time for new components. Nonetheless, the TV stand material should have an innate durability which will resist damage as the years go by. An investment of this kind should not be a temporary fix. Steel remains one of the best materials for TV stands. If opting for wood, make sure that the type of coating will allow for basic contact and natural shifts which will occur as time goes by. Hardened glass shelves will also create a pleasing look while providing a sturdy base.

2. Flexibility. The difficult part about designing a home entertainment system is reading into the future. Will the TV stand be expected to house new devices as the years go by, or can the general outline be expected to stay the same? With a stand which is unlikely to see new components, simply look to the maximum weights allowed at every point. Even if a new television might appear on the radar, the stand shouldn’t have to change along with it. The same goes for the different shelves on the stand. If a bigger and better design is planned for the future, opt for a TV stand which can adapt to new purchases. In some stands, the option to add as many as three extra shelves gives added flexibility. Either way, be confident that the TV stand will adapt to the times before purchasing it.

3. High style. TV stands have come a long way since the clunky models of yore. Whether or not one is enamored with the sleek minimalist design of many stands nowadays, there is a lot to be said for understatement. Black oak wood stands can strike the perfect balance between classic design and modern finish. For a sleeker look, opt for a stand which has no box shelving whatsoever, creating the impression that the electronics pieces are virtually floating in mid-air. Any modern design will welcome a stand like this. The same can be said for stands using piano black glass shelving, which hide unsightly wiring at the same time.

4. Ability to handle feedback from the equipment. For anyone who has had the displeasure of noticing noise coming from a TV stand itself, this factor cannot be overstated. A high quality stand should be impervious to the vibrations being sent out from the electronic equipment. To know what to expect from a stand, examine the sound standards and see whether the model in question is toughened to handle that level of vibrations. Whether it’s the bass of a particular song or the sound effect from a film, the stand should not be standing in the way of audio perfection.

5. Ease of use. In the case of a TV stand which is expected to remain as it is for the duration of its life, this feature will not come into play. However, if a stand was purchased for its ability to adapt to the owner’s needs and implement new shelving, the practical handling concerns will apply. TV stands with a superior design should be easy to handle even if an adjustment is necessary. One of the hallmarks of a brilliant design is this effortless ability to adapt. Check on an item’s reputation by reading customer reviews which mention this process of implementing extra shelves and see if the final tests were passed as well.

6. Overall architecture and use of space. As with all structures, a quality TV stand will achieve all of its goals while using the least amount of space. The best stands are designed to be a key point of interest in the room without overwhelming it. After all, there is more to a home than its entertainment center. Look for a TV stand that has been designed to mask the complex wiring systems that are a part of all electronics equipment. The unsightliness of heaps of wiring can never be ignored. On the other hand, if a TV stand will be one of the key features of the room, the design and shape will be even more important. Look for the piece that will stand out and not appear out of place in the room.

Once the decision is made and the TV stand is set up in the home, the gatherings can begin in style. With a little bit of research and careful planning, a home entertainment center can be the source of many enjoyable nights in the home. As the TV stand will be staring back at the audience throughout many of these nights, there is no reason to compromise on quality.



Watch Free Online Satellite TV

Do you know it is now possible to watch free online satellite tv? With the advancement of the internet, it has become possible to watch satellite tv on your pc.

Compared with a regular satellite tv system where you need to pay hundreds of dollars per month for a dozen or so channels, online satellite tv allows you to watch thousands of satellite tv channels at no cost.

You do not need to purchase any hardware parts in order to watch free online satellite tv. All you need is a broadband connection and a computer.

By downloading a piece of software, you can easily watch thousands of satellite tv channels. The software is a one time fee and there is no monthly charges.

Watching Free Satellite TV online is made possible because of the internet. It provides a easy way to stream video to people all over the world. The way it works is it converts the satellite tv feed into digital signals and stored on the servers. The servers are connected to the internet and available for video streaming by anyone who has the software.

Now before you rush out to buy this software, you need to make sure you have a broadband connection either cable or DSL since video streaming requires high bandwidth particularly if you want high image quality.

You also need to make sure your computer is up to scratch. Though the minimum requirements are quite low, you need at least a Pentium III with a decent video card and at least 256 or more RAM in order to play the streaming video properly.

If you wish to play the online satellite tv on your computer. You will need a video card with at least an s-video output which you can then connect to your television’s video port.

I highly recommend anyone who wants to watch free online satellite tv to try out this software.



TV Guest Interviews – What to Expect

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you!

Here are a few terms you should be familiar with and actions you can expect:

1. Slate. The printed information about a TV guest displayed or scrolled at the bottom of the screen during an interview is referred to as the “slate.” When a guest arrives on the television set, a member of the TV crew may ask the guest to slowly say (and perhaps spell) his name, title, book title, or product or company name. It is important to be very clear during this process, so that the information when displayed to the viewers is correct.

2. Balance. It is a smart idea for the guest to carry a plain white index card in his pocket. An index card, held up to the camera, is used by the cameraman to get the right balance, or adjustment, of the camera color to make sure the person’s skin doesn’t appear green on the TV screen. Usually the cameraman will have his own card, but it doesn’t hurt for the guest to be prepared, just in case.

3. Level. Before the interview, the sound people will ask the guest to speak into the microphone so they can set the correct sound level. The guest should speak clearly and in a normal conversation tone and volume. This is referred to as getting the person’s “level.” The person should talk in the same “level” when the cameras are rolling – in the same tone and volume – and the voice will sound balanced with the interviewer and any other speakers.

4. Standup. If someone is being interviewed at a conference or during a breaking news story, it may be done as a “standup” instead of the usual seated interview. The reporter or interviewer will stand with the guest in a corner or a certain spot and conduct the interview.

5. B-roll. This is the term given to the video footage that is shown on the screen while a voiceover tells the actual story or explains what the audience is seeing. An example would be aerial footage of a congested freeway being shown while a TV guest shares statistics from his book about smog and global warming.

TV is a powerful medium. It’s a wonderful opportunity to share your message with a wide audience in a manner that shines a spotlight on you as the “expert” celebrity!

Most of all, when the lights go on, make sure you enjoy the moment as it will come through in the interview and enhance your appearance as a guest!



Web 2.0 And Demolition of Print Media

Web 2.0 is an open source for all netizens to exercise their democratic rights without misuse. To me, the constitution of web 2.0 reads, ‘We, the people of e-space, having solemnly resolved to constitute the cyber world into sovereign, secular, democratic, republic, and to secure to all its netizens”

In plain, web 2.0 is a netizens/Internet users driven world. It has following features:

Network as platform

User driven/controlled contents

A rich, interactive, user-friendly interface based on AJAX technology

Social networking Aspects

1:1 Connection Between Mobile and Website

Any website based on web 2.0 concept has lots of scope for users. In short, democracy is the main feature of web 2.0. Thus, Web 2.0 is ‘For the People, Of the People, and By the People’.

Web 2.0 implies Netizen journalism. As web 2.0 popularizes Neitizen journalism and more people are becoming ‘public writers’, there is a fear that journalism as a distinct profession is becoming harder and harder to sustain. The boundaries between ‘professional’ and ‘amateur’ performance are breaking down

Until web 1.0, Internet was more or less treated like print media in digital form. But the technological advancement has made it possible to unleash the full potential of the Internet. Today, Internet is recognized as the most powerful medium, even more powerful than newspapers and TVs. According to a study, majority of youngsters surf Internet for a long time than sitting silently in front of the ‘Idiot Box’. Why?

  • Internet is one stop place for both motion pictures (TV) and literary texts (Newspapers)
  • Internet offers a place for 1:1 interactions
  • Internet Today offers lots of spaces for users’ to participate (web 2.0)

In short, Internet serves everything you wish for! Under these circumstances, one can never undermine the scope of Internet at time when the wave of web 2.0 is floating across. It’s high time to recognize the potential of Internet as important media, which seems to be dominating print and visual   media  ( TVs ). While TVs continue to grow at their own pace, print media (newspapers, magazines, etc.) may likely to face a tougher challenge from Internet.

I cannot predict how long newspapers will remain. But I do feel confident in predicting that the Internet will continue to demolish the printed world. And with the advent of new technologies (WEB 2.0 AJAX), creating multimedia advertisements inside web pages will make online marketing closer to the highly effective television and radio market strategy. Flash and JavaScript have added visual interactivity–and scripted database functions fill the web with more possibilities than even TV and radio.



Save Money With Satellite TV

It is quite irrefutable that one of the best forms of relaxation when you are at the comfort of your home is watching a television. But how can you be relaxed and be at ease when every month you are faced with a high cost cable TV network service bill? Isn’t it irritating? Fortunately, you can by now get rid of this problem with the help of satellite TV networks. Satellite networks for TV can actually guarantee you of tons of TV channels to watch and excellent services that come in affordable rates giving you a chance to somehow save a certain amount from your hard-earned money.

A satellite television network is actually a TV system that has the capability to directly broadcast various TV network programming through a satellite. It works in a way wherein the TV programming is being done by a particular satellite TV network service provider. This provider will control a broadcast center wherein all digital TV signals are being decoded and interpreted. After decoding, all the signals will then be sent forth to a communication network satellite. The communication satellite will in turn transmit back to the earth all the accumulated signals from the broadcast center by way of a satellite dish. The satellite dish will subsequently convert the acquired signals back to the programming network through a set-top box or a satellite TV receiver and transmit it to your TV set in the forms of high-quality audios and videos.

The way how satellite TV network works is somewhat very complex that it is very difficult to comprehend especially if you are not an electronics technology geek or expert. But its complexity is no big deal because what is more important is the amazing result that it can give you. A satellite network TV can actually let you experience a supreme kind of entertainment inside your home without spending much from your money.

In fact, there are already a number of satellite network TV providers available on the market or even on the Internet. You only need to be very cautious when it comes to choosing a provider online. You have to see to it that the provider which you are keeping an eye on can give you wonderful deals. Some of the deals which a particular provider can offer are free satellite kits, satellite TV system, free installation, digital video recorder upgrades, HDTV receivers, set-top boxes, expanded state-of-the-art lineups for network programming, and satellite dish. Most of these deals usually come in various packages in which you can choose from. In this matter, it is just safe to say that saving money with a satellite network TV is really possible.

Indeed, a satellite TV network is what you need if you want to experience a superb kind of relaxation at your home. It is much more inexpensive compared to subscribing to a cable TV connection network. Hence, there is by now no need for you to worry about your monthly cable TV connection service bills. All you have to do is to switch to a satellite network TV, look for a satellite network provider, and enjoy every TV program and shows which you can watch anytime that you want. Isn’t it so easy?